FRIDAY, MAY 25

Panel discussion
Chaired by Paul Springer, New Bucks University

Speakers

• Nick Leonard, Ideation Director, Universal McCann
• Waqar Riaz, Director Social Media UK and Europe - Samsung Social Media Center, Cheil
• Mike Sheedy, University of Leeds, UK
• Graham Thorley, Consultant & New Business Manager, Strategic Fusion
• Sue Unerman, Chief Strategy Officer, MediaCom

Parallel sessions

• Session 1: Experiential Marketing: A Practical Guide to Interactive Brand Experiences - Shaz Smilansky, Creative Director, Blazinstar; Jon Chase, CEO, Velvet Rock Communications
• Session 2: How does experiential marketing sit alongside other advertising techniques? - Mohammad Kazeroun Ph.D. researcher, Bucks New University
• Session 3: How to teach experiential marketing – as a different medium or not? - Vic Davies, Course Leader, Bucks New University

Presentation of undergraduates’ scientific papers

• "Facebook stores, an idea before its time?" - Maria Glöckner, Bachelor student, NHTV University of Applied Sciences Breda
• "Do FMCG brands have a genuine role and relevance on mobile devices?" - Alicia Ray, Bachelor student, Bucks New University

Presentations of researchers’ scientific papers 

• "Strategies of Drinking Beer from a Traditional Marketing to an Experiential Marketing –Bergenbier case study" - Dr. Mădălina Moraru, Post-doctoral Researcher at the University of Bucharest within the strategic grant POSDRU/89/1.5/S/62259
• "The Experiential Marketing’ Communicative Paradigm – Ways of Engaging Consumers to Interact with Brands" - Prof. Christo Kaftandjiev, Professor, Ph.D., Sofia University

Closing speech

Professor Derek Godfrey, Vice-Chancellor, Bucks New University