Download the speakers’ presentations
Friday, May 15:
*Agencies & the recession: how to turn chaos into opportunity?
Michael Kapfer-Giuliani, Managing Director of Lowe GGK
Presentation (.ppt)
*Are trends a way to make sense of chaos?
Julien Féré, Sorbonne’s Communications School, France
Presentation (.pdf)
*Community marketing - the future for marketing agencies?
John Delacruz, Staffordshire University, UK
Presentation (.ppt)
*Managing brand communication in the push & pull marketplace.
Don E. Schultz, Northwestern University, US
Presentation (.ppt)
*How to co-operate with external agencies on an integrated corporate image in times of chaos?
Mag. Sieglinde Martin, Head of Institute, Institute for Communication Management - FHWien, Austria
Presentation (.pdf)
Full Paper (.pdf)
Saturday, May 16:
*The Meta-Cultural Consumers: a pragmatic approach towards the effectiveness of trans-national advertising campaigns.
Giovanni Lunghi, University of Udine, Italy
Presentation (.pps)
CULTURAL APPROACH - Crodino - Italy 2003 (.mov)
META-CULTURAL APPROACH - Cadbury - United Kingdom 2007 (.mov)
EPURON - Wind (.mov)
DOVE - Evolution Commercial higher quality (.mpg)
KNORR - Vladimir and Clara Love story (.mov)
NIPPON PAINT(.mpg)
*Facing the challenges in ethnic marketing.
Joyce Koeman, University of Leuven, Belgium
Presentation (.ppt)
*On ambiguity in advertising: conceptualising for multi-cultural appropriation.
Clifford Van Wyk, Bournemouth University, UK
Presentation (.ppt)
*Session on creativity
Yvonne Koert, Avans Hogeschool, Netherlands
Presentation (.ppt)
Georgia Miliopoulou, Panteion University, Greece
Presentation (.ppt)
*Session on cultural diversity
Frances Illingworth, Gobal Recruitment Director, WPP Group, UK
Presentation (.ppt)
Anneke van der Voort-Kruk, NHTV University of Applied Sciences, Netherlands
Presentation (.ppt)
*Session on Eastern Europe
Misa Lukic, President of the Management Board, Leo Burnett, Serbia
Presentation (.pptx)
Advertiser_vs_Consumer (.mpg)
Man's Day (.mpg)
Krzysztof Albrychiewicz, Strategic Director, Brand at Heart
Presentation (.ppt)
