Professors, academics and advertising professionals shared their research and experiences as the latest trends in the advertising world came under the microscope on 16/17 May at the Ecole Supérieure de Publicité in Paris.
Based on two key themes, digital advertising & Corporate Social Responsibility, the EFCCE Conference sparked some heated discussion, particularly in the area of preparing students for life in the digital agency environment; on the ways to teach creative, yet ethical, advertising and to win consumer trust thanks to self-regulation and corporate social responsibility; and on the links between the portrayal of women in ads and gender inequalities in creative departments.
The conference was opened by Gary Leih, EACA President & Chairman and CEO of Ogilvy Group UK, with a keynote speech by Laurent Habib, CEO Euro RSCG C&O and Professor at Paris Panthéon-Sorbonne University.
