As the world emerges from recession, it’s clear that one trend which has been unaffected is the growing importance of social media, which are now more popular & pervasive then ever.

What better time to focus on the impact of social media on traditional advertising and especially on that key differentiator for agencies, creativity. Are social media forcing the re-invention of creativity and the creative process? Do we need to re-define creativity in a world where everyone can be a creative?

Under the title “Death by Facebook – can advertising survive social media?” the 2011 EFCCE Conference took place on May 13th in Antwerp, Belgium. It looked at the relationship between creativity and social media and explore where the most valuable ideas are going to come from in the future. Academics, researchers, marketing communications professionals and students are all invited to participate.

In the 5 years since its launch, The European Institute for Commercial Communications Education has strengthened its role as an interface between agencies and academia throughout Europe, with almost 40 academic members from 15 European countries now actively supporting the Institute.

The annual conference aims to help academia adjust to industry trends and facilitate industry's access to topical research papers.

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