Speakers

 

 


Micky Denehy
Micky Denehy
President, European Institute for Commercial Communications Education and Founding Principal, EACA International School of Advertising & Communications

Micky graduated from Bristol University with a degree in Human Geography.

He began as a graduate trainee in London at Ogilvy and Mather before moving on to spend 8 years at GGT, progressing to become Client Service Director. During his time there he was responsible for many of GGT’s blue chip clients including Cadbury, KP, Mazda and Taunton Cider as well as being a Campaign “Face to Watch”.

He later became afterwards CEO of Guzel Santlar Bates, the biggest agency in Turkey. During his 5 years at the helm he was to open the first international agency in Tashkent, Uzbekistan as well as drive international revenue into the Istanbul office. He moved back to London in 1999 to take on the role as Bates European New Business Director for 2 years culminating with the global win of Wella haircare.

Bates then offered Micky the chance to move to Dubai as the CEO of Bates Middle East and South Asia as well as running the dynamic local agency. In 2002 Micky returned to the UK and joined Saatchi & Saatchi, London as their new UK Marketing Director. In 2004 he was appointed Marketing Director Saatchi & Saatchi Europe, Middle East and Africa and in 2006 Micky took on the additional responsibility of managing the network’s relationships with its 20 Associate agencies across EMEA.

Since 2008, he is running the EACA International School of Advertising & Communications and he is the President of the European Institute for Commercial Communications Education.

 

Peter John Mahrenholz
CEO, Draftfcb Germany & President, German association of communications agencies (GWA)

Peter John studied Economics and Law and co-founded a law firm in Hamburg. His agency life started 1993 at Jung von Matt in Hamburg where he established the Planning department. He worked with Audi as a client and built an international Planning Group working on European Launches.

In 1997 he left the agency and became founding Partner of Pentagon Network Marketing, working on strategic and creative developments for clients and agencies. He left Germany in 1998 to work with DDB International in London as International Senior Account Planner. He was heading and coordinating planning on Volkswagen Accounts for the DDB Network worldwide. His responsibilities included the coordination of pan-European campaign development for launch and major lifecycle campaigns. Together with Volkswagen’s Management, Peter John developed a multibrand strategy for the Volkswagen Group that was awarded with the Deutscher Marketingpreis.


Peter John Mahrenholz
He came back to Jung von Matt in 1999 as Managing Director and worked on international accounts such as Wella Haircare and BMW. One of his most-loved jobs was to develop a communication strategy for the international MINI launch. In 2001, he was promoted and became member of the Executive Board of Jung von Matt AG.

Since April 2004 Peter John is CEO at Draftfcb Germany. Additionally, in September 2008, he was elected President of GWA – Gesamtverband Kommunikationsagenturen – (The Association of Germany’s Communications Agencies).

 


Clark Parsons
Clark Parsons
Director, Berlin School of Creative Leadership

Clark Parsons is the Managing Director of the Berlin School of Creative Leadership, a not-for profit institution that offers executive education to those leading creative enterprises in advertising, media, entertainment, journalism, marketing and design. The school's core activity is its innovative, part-time executive MBA in Creative Leadership, a global program that can be completed in 5 modules spread over 1-2 years.

In the past year, agencies led by recent Berlin School graduates have won dozens of top communications industry awards, including multiple Lions at Cannes, runner-up for Media Agency of the Year as well as Agency of the Year at Cannes, Agency of the Year at the Golden Drum Festival, plus a host of other national awards for Agency of the Year, PR Agency of the Year and Multicultural Agency of the Year.

Clark is responsible for the school's administration, with special focus on marketing, communications, finance and strategy. He has led its conversion into a foundation, restructuring of the executive MBA's academic timeflow, outreach into numerous creative industries and executive education program partnerships with major creative industry events like Canes Lions / Dubai Lynx / Sparks / Eurobest, MIPCOM / MIPTV, SXSW and many more.

A native of Alabama in the U.S., Clark began his career as a newspaper journalist (Daily Variety, The Tennessean, Nashville Banner, Nashville Scene) and later editor-in-chief of a city magazine (Nashville Life). He was awarded a Robert Bosch Fellowship in 1997 and moved to Germany for a year of work in the Film & TV Division of the the German state of North Rhine-Westfalia’s Ministry of Post & Telecom. He then had a Bosch Fellowship stage at the Berliner newspaper Der Tagesspiegel.

After deciding to extend his year long stay in Germany (for 13 years and counting), Clark worked as a Media Project Manager for the Industrial Investment Council of the New German States, advising foreign Internet companies and broadcasters locating in Berlin such as eBay and the Einstein Channel. After further stints as a broadcast media consultant at KPMG/BearingPoint and as Country Manager for an IT business development network, he co-founded Vortel GmbH, an Internet telephone company that was later sold to Inter.Net Germany.

Clark holds a B.A. in English from Vanderbilt University and an M.S. in Journalism from the Columbia University School of Journalism, where he was elected graduation speaker. He lives in Berlin-Zehlendorf with his wife, two children and a vinyl record collection still waiting to be re-alphabetized.

 


Jean-Claude Hamilius
Jean-Claude Hamilius
Professor, Fakultät für Gestaltung - Hochschule

Jean-Claude Hamilius graduated from the Hochschule für Gestaltung in Offenbach in Germany. Over the years, he has been Artistic and Creative Director at Young&Rubicam, Leo Burnett, Saatchi, DMB&B and McCann Erickson in Frankfurt and Düsseldorf, in charge of the creation and/or creativity locally and at European level.

He is the founder and Creative Director of Consumers (Ges.f.gute Werbung mbH) in Düsseldorf and in October 2007 he was named Professor of "Kommunikationsdesign" at the faculty "für Gestaltung" of the Hochschule Mannheim.

 

Frances Illingworth
Global Recruitment Director, WPP Group

Frances is the Global Recruitment Director for WPP. WPP is the second largest marketing and communications company in the world with approximately 97,000 employees in 64 operating companies in more than 100 countries. She is responsible for executive recruiting for WPP’s operating companies globally. Additionally, Frances is responsible for talent management, retentions strategies and graduate recruitment which includes the gold standard WPP Fellows Programme.

Frances began her career in marketing at Spillers Foods after reading History at Manchester University. After four years on the client side, Frances moved to the agency world joining Bates, Lintas and Leo Burnett. She was responsible for managing major multinational clients, including Procter and Gamble, Nestle and Unilever.


Frances Illingworth
In 1997 Frances joined an executive search company, recruiting senior level leadership in media and communications. Frances joined WPP in 1999 as their Recruitment Director and since then has built the international Talent Team who works with WPP companies to identify, recruit and develop senior leaders.

Frances holds a Masters in Human Resource Management and resides in London with her husband Paul.

 


Richard Robinson
Richard Robinson
Regional Business Director EMEA, Publicis

Richard is the Regional Business Director for Europe, Middle East & Africa at Publicis where he leads all Communications for P&G's Oral Care and Health Care brands

Richard's career has spanned multiple countries and marketing disciplines, as well as time spent agency & client side. He has significant working experience internationally and has worked for McDonald's, The Coca-Cola Company, Carlson Marketing Group in addition to Publicis. His brand experience includes Orange, Coca-Cola, McDonald's, PepsiCo, Scottish & Newcastle Breweries, UDV, Pernod Ricard and P&G.

Richard joined the industry in 1994 as an Account Executive working on the launch of Orange in the UK, and was promoted every year until 1999 when he became Carlson Marketing Group's youngest Group Account Director. In this role he led the through-the-line creative for all Scottish Courage's bitter brands and Scottish & Newcastle Retail's Millennium activation.

In 2000 Richard moved client side and joined The Coca-Cola Company as an International Marketing Manager, and followed this in 2003 by joining McDonald's Restaurants UK as their Head of Adult & Family Marketing. During this time Richard led a number of highly successful strategies that saw McDonald's begin their return to being a much loved restaurant, and a much discussed brand.

In 2006 Richard returned agency side to re-engage his passion for Creativity and Ideas. Since this time he has overseen the rapid expansion of the Agency's P&G business through the development of winning campaigns built unique consumer insights.

A Graduate of Oxford Brookes University, Richard is also a qualified Chartered Marketer and Board Member of the European Association of Communications Agencies.
Ulrich Proeschel
Brand Director Europe, TBWA, Germany

Ulrich is responsible for the TBWA\ brand across Europe, managing all aspects of how the brand behaves in the marketplace including marketing and PR.

He runs the Brand Ring Europe with Brand Managers in almost 30 countries to create a consistent brand footprint for TBWA\ and all related agency brands. He and his team work hand in hand with the new business and talent management teams within TBWA\. Ulrich is a member of the European Executive Committee.


Ulrich Proeschel
TBWA\ is a full service communication agency, creating disruptive ideas for global clients, like Absolut, adidas, Apple, Beiersdorf, Henkel, Masterfoods, McDonald’s, Michelin, Nissan, and Sony PlayStation.

 


Eriks Stendzenieks
Eriks Stendzenieks
Creative Director, !MOOZ, Latvia

It is still a question: is Eriks Stendzenieks a copywriter with a feel for art direction or an art director with the ability to write. In any case, he has created some of the most cornerstone visuals in the history of Latvian advertising and has written some of the best copy as well.

"I was interested in words. I was interested in pictures. I was interested in people. And I somehow discovered that they all merge in advertising", he says.

Born on the 27th of April, 1967, Eriks grew up in Dom Tworchestwa Hudoznikow (Artist’s house of creativity) in Yurmala where his mother worked. It was a resort by the sea where Soviet artists would come for a month or two at a time in order to make “Big Soviet Art”. Usually, there was as much vodka as art. As Eriks was only 6 then he had to skip the vodka part, but he proved to be a good observer of art.

After graduating from the Soviet army as a private, Eriks completed 4 years at the Latvian Academy of Arts, Industrial Design faculty. Expelled

In 1994 he started Zoom! - A graphic & industrial design company. In 1998 he moved to London to study communication at St. Martins. Two years later he returned with an MA in Communication Design diploma in his pocket and rebuilt Zoom! from scratch, transforming it into a creative shop. In 2004 Zoom! was named Creative Agency of the Year, and repeated its success again in 2003, 2005, 2006, 2008, and winning awards at all major festifals including Golden Drum, Cannes and Epica.

In November 2005, his multimedia project „9 Speaking Stones“ was set up and exhibited for a month in Paris, at the Place du Palais Royal in front of the Louvre. His work has appeared in numerous art magazines and has been shown in specifically dedicated 30 minutes film on ARTE channel.

Eriks is deeply involved in social projects and has created some of the most recognized social awareness campaigns in Latvia. Most of them – for free.

Eriks lectures on the subject of advertising, society and life itself. In 2005 he was elected President of the Latvian Art Directors Club and currently runs it. Eriks is also a member of the Latvian Design Council and is currently working to set up a new model for creative education in Latvia.

In 2007 and 2009 Eriks Stendzenieks was nominated by the magazine Klubs as one of the 50 most influential people in Latvia.

Currently, Eriks lives in Riga with his wife and 3 kids.

Self-definition: Minimalist with a sense of humor.

 

Sebastiaan van Rijnsoever
Managing Director, Qi

Sebastiaan is 42 years old and studied Communications & Business. He is the Managing Director of Qi (www.qi-ideas.com) a digital agency based in Amsterdam. He has been playing a pivotal role within the Dutch association of communications agencies (VEA www.vea.nl) since 1999. He has set up the Digital Council ECOM/Evolve, launched the Day of Interactive Talent (DIT) and is part of the Talent Council.


Sebastiaan van Rijnsoever

 


Pascale Anderson-Mair
Pascale Anderson-Mair
Global HR Director, Publicis

She joined from leading WPP brand consultancy and design agency network Landor, where over the past ten years she created and headed up HR across Europe and Middle-East, and organisational development worldwide.

Anderson Mair started her career at Data General Europe, moving to insurers GAN in 1984 where she spent four years as HR manager of the Industrial Risk division and IT and was previously HR Consultant in charge of Recruitment. From 1995-1998 and prior to joining Landor Associates, Anderson Mair was HR Director at record label BMG. During her tenure, she was instrumental in conducting a full internal change management program including the board of directors.

She is married to a true Scott and has two teenage daughters.

 

Cliff Van Wyk
Senior Lecturer, The Media School - Bournemouth

Cliff Van Wyk has an important experience in the marketing communications industry. He worked with and for Unilever, IBM, Dell, Dulux, Nestle, Coca-Cola and HSBC. He has been Partner at BrandSmart Consulting, Director & Head of Regional Advertising Centre - Africa at Lowe Worldwide, Managing Director at Column Communications and Marketing Manager at 3M South Africa.

His areas of specializations are creativity in communications, advertising to subcultures and multinational audiences. He has presented papers at several international conferences on various aspects of consumer behaviours and communications.

He is currently Senior Lecturer at the Advertising and Marketing Communications Media School of the Bournemouth University.


Cliff Van Wyk

 


Jeroen Konings
Jeroen Konings
Brand Manager, TBWA\NEBOKO

Jeroen Konings studied Media and Entertainment Management at NHTV in Breda, Netherlands. Following a first exciting internship at the Communication Company in Antwerp, Jeroen decided to study at the Northern Arizona University in the United-States as it offered a major in advertising.

He then returned to the Netherlands, completed a Masters in Communication Science at the University of Amsterdam and worked part time in the strategic department of TBWA\NEBOKO. He now works at TBWA\NEBOKO full time as a Brand Manager.


Abstract presenters

 

 

Social networks, advertising & media: a literature review

About the author

Francisco Pérez-Latre, Professor University of Navarra, Spain

Francisco is Professor of Advertising and Media Planning at the School of Communication of the University of Navarra, Spain, where he was also Assistant Dean between 1996 and 2004. He has also served as Academic Director at the Institute of Media and Entertainment (IME) in New York City (2004-2005). He teaches regularly in graduate programmes such as Media Management and Corporate Communication degrees in Navarra and in the Journalism for Editors programme, Centro de Extensâo Universitária in Sao Paulo, Brazil.
He earned his Ph. D and a Master of Arts in Marketing Communications/Advertising at Emerson College, Boston in 1993. He is the author of four books, eleven book chapters and forty-four articles about advertising, corporate communication and media market analysis.


Abstract

Social networks’ spectacular growth has captured both media and academic interest and has prompted a large body of research. Francisco Pérez-Latre will underline the most salient issues in the emerging academic conversation on social media and suggest new research avenues.

 

On or Off – is traditional media dead or just lying dormant?

About the author

Mike Sheedy, Professor, University of Leeds, UK

In 2003, Mike was appointed Programme Director of the BA Hons Graphic & Communication Design and of the MA Advertising and Design at the University of Leeds. In parallell he acts as the Communications Director at LS1 Ltd a company which specialises in sales, rentals and interior design of city centre apartments.

Mike’s expertise and knowledge is predominantly in the area of Branding and Brand Communications including all aspect of Advertising and Marketing. Over the years he has designed or art directed Brand Identity and Brand Communication projects in particular for UK brands with significant financial investment such as Scottish & Newcastle, Two for One, Sizzling Pub Co, Q’s...

Patrick McEntaggart, Research Associate, University of Leeds, UK

Currently employed as a Research Associate for the University of Leeds, Patrick delivers teaching on the BA in Graphic and Communication Design and the MA in Advertising and Design. He is also studying for a PhD in the area of interactive storytelling; his research in this area includes research projects that look at the nature of interactivity and public engagement with technology. Originally from a programming background, much of his commercial experience has been in new media and graphic design, working for various companies including most notably Hallmark and Hi-Res!

Abstract

Following the huge growth in on-line media and subsequent transfer of advertising budgets away from off-line to on-line, Mike Sheedy & Patrick McEntaggart will present their insights on whether this is about to foretell the imminent demise of traditional media or indicate a move towards an infinitely more sophisticated form of integrated communications.

 

Research project on social media for 40+ target groups

About the author

Markus Wente, Lecturer, design akademie berlin, Germany

Markus graduated in industrial design and started giving lectures at the design akademie berlin in 2001 on interactive media, online marketing and innovative media strategies.

He also works as a Creative Director on a consulting basis for several companies including Zukunftsinstitut GmbH, Bruttosozi-alpreis, Netd@ys Berlin and Coca-Cola Gmb. Markus has done design work for several publications & awards such as EMMA Shortlist, Annual Multimedia, Jahrbuch der Werbung, SIGN Award.

Between 2002 and 2005 he worked as a Creative Director at 52Nord in Berlin & between 1999 & 2002 as an Art Director for Pixelpark - a multimedia agency - in Berlin & in Paris.


Abstract

Markus Wente will present a new project which will be developed within the course on marketing communications at the design akademie berlin. Students will be asked to investigate how 40+ target groups can be encouraged to use social media, how agencies should use social media and how its impact can be assessed.